We built the visual assets behind the logo, as well as iconography and a brand-new, refreshed tagline. The idea was to expand the brand and show that they can do everything a large bank can while pushing the idea of community banking. Trusted since 1881. People and Community First.
Murphy Landen Jones is expanding and needs better exposure through their website and a cohesive brand voice over all their print and digital applications. Their goal was to keep their clear communication about their services while focusing on their commitment to their clients. Wanting to take a completely different visual direction, the challenge was creating a brand that communicated the approachability the firm has while retaining a serious tone overall.
